DESIGN & CREATIVE DIRECTION
I am a highly experienced designer and creative director with over 15 years of experience working with premium fashion and lifestyle brands. I founded and currently direct a brand-building agency, where we have successfully co-founded and launched two new brands while consulting for others.
Skilled in womenswear, menswear, and accessories, I create high-quality, responsibly made collections. My work is driven by a passion for brand storytelling, culture, and community building. With a proven track record of creating bestsellers that stand the test of time, I blend forward-thinking design and creativity with commercial insight to achieve success.
BRAND CONSULTANCYMy experience as the founder and director of Canvas London, along with our co-founded Studio Brands, combined with my design and creative work for various international companies, enables me to offer a wide range of brand consultancy services and creative support.
From high-level brand strategy to the day-to-day operations of running a fashion business, I have multifaceted experience in brand and creative direction, design and development, art direction, tone of voice, copywriting, social strategy, and CRM, whilst addressing all those tricky questions in between.