I am a highly experienced designer, creative director, and brand consultant. In 2020, I founded and currently direct a brand-building agency, successfully co-founding, launching, and managing two new brands while consulting for others.

My career began at Allsaints during an exciting period of mass growth, where I specialised in leather, denim and casualwear. I designed styles that remain best-sellers today, almost ten years on, and had the opportunity to travel the world to hone my craft and build my network.

This experience led me into a senior role at Reiss, where I headed up the introduction of a more casual aesthetic across leather, denim, casual, and jersey collections. Much of the brand’s core offering in these categories still stems from this work, and I have since consulted for Reiss.

In 2018, I ventured out on my own, working with multiple brands and suppliers across different categories and creative disciplines at higher, more strategic levels. These insights led me to found Canvas London. With a business partner who shared my vision, we established a unique approach to brand building.

Our co-founded Canvas Studio Brands portfolio currently includes David Gandy Wellwear and Ardeo Studios. For each brand launch, we executed a full-service approach, including brand creation, strategy, fundraising and investment materials, design, manufacturing, e-commerce, and marketing. As part of the founding team, I continue to manage all creative aspects alongside broader brand strategy.

My strength lies in blending exceptional creativity with commercial insight and an entrepreneurial approach to business and brand building.

London-born and based, I am available for freelance consultancy engagements worldwide.